“Without integrity, no other personal quality has much value,” Roberto C. Goizueta once said, a simple truth at the heart of the business school bearing his name. That’s the Goizueta legacy. As CEO of The Coca-Cola Company, Goizueta was famous for his graciousness and intellect, his courage and moral leadership. Goizueta Business School is committed to his vision: “Business schools today cannot just reflect business the way it is. They must teach business the way it will be.”
Goizueta Business School’s mission—developing principled leaders for global enterprise—emphasizes the value of ethics, diversity, and commitment to the world community. Students come to Goizueta not only for outstanding academics. They also come to engage in the school’s vibrant intellectual community, explore their own values, develop the strongest possible leadership skills, and leave a mark that becomes part of Goizueta’s legacy.
Goizueta is uniquely positioned to deliver the principled leadership the world needs. At the core of the business school is a commitment to academics and personal development built on a values-based foundation. To achieve these ambitions, it is imperative to have support to invest in faculty leadership positions, develop existing young faculty, fund and build a Leadership Institute, and add scholarship funding to target the best and brightest students of any means. Goizueta identified a set of core leadership characteristics that was used to guide the evolution of admissions criteria, to create a new curriculum, and to form a full-scale leadership development program. Now that these elements have been established, nurturing them will take significant resources.
Goizueta has a relatively young faculty. Many are on the way to becoming renowned scholars, but to accomplish this they need academic leadership today. The school must add more truly outstanding, internationally distinguished scholars who will lead and mentor younger faculty to their full potential. To attract such faculty leaders, the school must be able to offer the resources and prominence that endowed chairs provide. In addition, Goizueta faces the challenge of retaining strong young faculty. Faculty members at the most prominent business schools are retiring, and those schools are aggressively recruiting these young stars. Goizueta must be competitive to retain these academics, and donor support is critical to establish the professorships that will keep rising faculty stars at Emory.
Leaders are developed one at a time, and Goizueta’s success at producing leaders ultimately will be determined by the quality of the school’s students. Goizueta attracts the best undergraduate and graduate students from around the world. Your gift will help fund critical scholarships and fellowships.
All of these objectives demand more quality teaching, expanded resources for research, and additional scholarship funds. Goizueta needs the support of alumni and friends more than ever. By investing in Goizueta Business School, you will join efforts to succeed in the school’s long-term vision to be the world-class business school and to create a new generation of global business leaders.
